From an early age, I have always considered myself a feminist. I strive to embrace my feminine nature and assert my opinions where I see fit without second-guessing myself. However, this was once extremely frowned upon in society. If it weren’t for the trailblazing women in history, like Marilyn Laurie, that stood up against sexism, women would still be silenced in today’s society.
From stay-at-home mom to Co-founder
At the age of 30, Marilyn Laurie began her career in PR in 1969. Laurie, who was once solely a stay-at-home mom was now helping organize the first-ever Earth Day celebration and soon became responsible for the campaign communications. With her persistence, Laurie was able to secure 5th Avenue in Manhattan for the first Earth Day celebration on April 22 in 1970, which has now been celebrated every year since. Laurie is now recognized as a Co-founder of Earth Day.
Don’t Let the Man Get You Down
After Laurie’s dedication to the Earth Day celebration, she found herself freelancing for the New York Times. While writing for the New York Times, her hard work was recognized by an AT&T executive who offered her a job as an environmentalist for the company. Laurie created several environmental programs that are still in place at the company today. Even though Laurie’s drive and expertise allowed her to quickly rise in the company, she was still met with discrimination due to her being a woman. Laurie never let these obstacles get in her way and oftentimes worked her way into meetings she wasn’t acknowledged in. As she progressed in her career at AT&T, Laurie became the first woman to become a chief communications officer for a fortune 500 company
A Woman in Power
Laurie believed that through her role in PR, she was able to build a connection between the world and the company. “Listen deeply to all kinds of audiences — through all kinds of media — so you bring a convincing, uniquely ‘outside’ perspective to the table. A broad understanding of public opinion and trends will bring authority to your advice,” Laurie once advised her staff. This quote offers great incite as to how exactly a PR person should engage in their role. Being able to understand each and every one of a company’s audiences is crucial to building better relationships.
Marilyn Laurie is a true PR feminine icon and earned the right to be called the mother of PR. Her persistence and hard work allowed her to tear down societal gender norms and paved the way for women like myself to pursue a career in PR. The accomplishments that she achieved in a male-dominated world and her courage are truly inspiring.
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